That was your dream.

Every time I see the latest Sprint commercial, a small part of my soul disintegrates. I actually love the graphic and film elements and the wistful effect they achieve, and I can’t get the charming, merry-go-round music out of my head. It speaks of childhood dreams, and opens up great opportunity for nostalgia… up there on that list of feelings that might really get me to purchase something. Just because it feels all warm and fuzzy. But all of a sudden the soothing commercial voice develops a pedantic quality, actually ascribing my dreams to me.  Not only that, apparently my dreams were of a glowing, mobile screen with buttons that do everything I could ever want. “That was your dream… and with Sprint Speed it all came true.” Riiiiiight.

I know my dreams were much more than that. Even if I don’t know where to start, I have already accomplished quite a bit more than owning a particular Sprint mobile phone.

You Tube - Sprint Commercial

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